The iCONic Brand was created by Cliff Panezich, former professional baseball athlete, mastermind of "Operation Stolen Base", and CONVICTED FELON. After serving a 6 year prison sentence for architecting one of the "largest sports memorabilia frauds in US History", Cliff reentered society having seen the worst of the worst, but also having his eyes opened to a broken justice and prison system. One that's sole purpose is to keep the revolving door of the prison business operating efficiently, rather than rehabilitating those in need. The iCONic Brand is about changing the stigma within society that as an ex-con, our level of achievement is limited by our past. Given the right opportunity, support, and motivation, not only can we transition from a prison cell to a functioning member of society, we can still achieve greatness...and together, we can turn CONS into ICONS!